In 2026, we’re bringing our performance-driven mindset to the NASCAR Cup Series through a new partnership with 23XI Racing. The move marks our first step into professional sports sponsorship and puts us in a competitive environment built on preparation, problem-solving, and execution under pressure.
What the Partnership Looks Like on the Track
During the upcoming 2026 NASCAR Cup Series season, we’ll serve as the primary partner on Tyler Reddick’s No. 45 car for multiple races. As the primary partner, the SupplyHouse logo and colors will be featured on Reddick’s car. The SupplyHouse-branded car debuts at Kansas Speedway on April 19, with additional primary appearances scheduled later in the season.
“I’m excited to welcome SupplyHouse to the 23XI team,” said Tyler Reddick, the 2024 NASCAR Cup Series Regular Season Champion. “They support some of the most vital workers in our economy, and I’m honored to represent the trades and the important work they do throughout the season.”
Across the full schedule, we’ll also appear as an associate partner on the No. 45 team’s equipment and on Reddick’s driver uniform, keeping our brand visible in areas closely tied to the team’s day-to-day work.
Why NASCAR, and Why 23XI?
Tradespeople work in a results-driven world where systems either run or they don’t, and problems get solved through skill and preparation. Racing works the same way.
23XI Racing competes at the highest level of NASCAR, the NASCAR Cup Series, where small decisions show up immediately on the stopwatch and preparation determines outcomes. We see a natural alignment with that approach.
“This partnership gives us a meaningful way to connect with the pros who drive our industry forward,” said Kaylin Staub, Chief Marketing Officer at SupplyHouse. “Our customers value hard work, smart problem-solving, and high performance, the same qualities that define 23XI Racing. Partnering with them allows SupplyHouse to show up in a space our customers already enjoy, while giving us a unique platform to highlight the importance of the trades and celebrate the people who do the work that keeps everything running.”
That same mindset shows up every day on jobsites, whether the work involves sourcing dependable plumbing supplies, dialing in HVAC supplies, or tracking down electrical supplies that perform when the job demands it.
2026 SupplyHouse NASCAR Schedule
For the primary races, the No. 45 Toyota will feature the full SupplyHouse car wrap, as well as a SupplyHouse-branded driver uniform for Reddick. Associate partner races include SupplyHouse branding on the car. Throughout the season, we’ll also appear on the No. 45 team’s equipment and Reddick’s driver uniform.
Bringing the Trades to the Track
Throughout the season, we’ll host trades professionals at select races as a way to recognize and celebrate the work they do every day. Experiences like these are part of our broader effort to support skilled trades through meaningful access and recognition.
A Shared Audience, a Shared Mindset
“We’re excited to welcome SupplyHouse to the 23XI family and proud to bring another new brand into the sport,” said Steve Lauletta, President of 23XI Racing. “Many of the professionals who rely on SupplyHouse are also NASCAR fans, and we look forward to representing them throughout the season and giving them a team to cheer for each weekend.”
SupplyHouse serves contractors, trade professionals, and DIYers nationwide with more than 280,000 professional-grade products and fast shipping from distribution centers across the country. Reliability and depth matter on the jobsite, just as they matter on pit road.
About 23XI Racing
23XI Racing, pronounced twenty-three eleven, was founded by NBA legend Michael Jordan and three-time Daytona 500 winner Denny Hamlin in 2020.
With Bubba Wallace selected to drive the No. 23 Toyota Camry, the team made its NASCAR Cup Series debut at the 2021 Daytona 500 at Daytona International Speedway. Wallace earned his first career Cup Series win on October 4, 2021, becoming just the second African American driver to win in the Cup Series and delivering the team’s first victory.
The organization expanded to a two-car operation in 2022 with Cup Series Champion and Hall of Famer Kurt Busch driving the No. 45 Toyota Camry. A win at Kansas Speedway in May of 2022 secured the team’s first playoff berth.
Tyler Reddick joined the team in 2023 to drive the No. 45 car. In 2024, Reddick won the Regular Season Championship and advanced to the Championship 4, a first for both the team and the driver.
The current lineup includes Bubba Wallace in the No. 23 Toyota Camry XSE, Tyler Reddick in the No. 45 Toyota Camry XSE, and Riley Herbst in the No. 35 Toyota Camry XSE. Corey Heim serves as the team’s development driver and competes part-time in the No. 67 Toyota Camry XSE. Operations are based at Airspeed, the team’s facility in Huntersville, North Carolina.
Where It All Lines Up
The partnership between SupplyHouse and 23XI Racing reflects a shared focus on preparation, reliability, and performance, with both environments rewarding attention to detail and punishing shortcuts. Kansas Speedway marks the first appearance of the SupplyHouse-branded car, with the partnership continuing throughout the season.
